After being entrusted by Jewelina who is the queen of Jewel Land with the Jewel Box, Ruby and the friends must gather magic jewels. Apparently the way to get magic jewels is by becoming friends with boys and girls at Jewel Academy, so Ruby and company open Jewelpet Cafè at the school. The Jewelpets, together with Chiari, a student of Jewel Academy, collect magic jewels in pursuit of something happy and wonderful! Will they be able to make new friends as well as gather magic jewels? Hopefully happiness will come to all of them!